Line: A mark or stroke long in proportion to its breadth, made with a pen, pencil, tool.
Shape: The quality of a distinct object or body in having an external surface or outline of specific form orfigure.
Color: The quality of an object or substance with respect to light reflected by the object, usually determined visually by measurement of hue, saturation, and brightness of the reflected light; saturation orchroma; hue.
Value: Relative worth, merit, or importance.
Texture: The visual and especially tactile quality of a surface.
Volume/ Form: A shape in three dimensions/external appearance of a clearly defined area, as distinguished from color or material;configuration.Design Principles: Fundamental ideas about the practice of good visual design.
Balance: A state of equilibrium or equipoise; equal distribution of weight, amount.
Harmony: Agreement; accord; harmonious relations.
Contrast: To compare in order to show unlikeness or differences; note the opposite natures, purposes.
Movement: The act, process, or result of moving.
Rhythm: A patterned repetition of a motif, formal element, etc., at regular or irregular intervalsin the same or a modified form.
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